Wednesday, June 10, 2015

The Fool-Proof Way to Get Free Beer

Workout Tips

The Principle: Quickly read and answer: What color is snow? What color are clouds? What color is whipped cream? What color are polar bears? What do cows drink?

“If you said ‘milk' instead of ‘water,' you were primed to choose something white,” says neuroscientist Susana Martinez-Conde, Ph.D.

Magicians use priming with words or actions to set up tricks. They'll hold out a handful of change, say, and pick up and show one coin.

(Don't get tricked by other people's mind games. Here are 10 Ways to Sharpen Your Brain.)

“By performing the action for real, I'm getting the audience to drop its guard,” says illusionist Jonathan Levit. “The next action, pretending to pick up a coin but using sleight of hand, looks the same. But the coin is gone.”

How to Use It: When it's time for someone to buy the next round, you can milk your buddy the same way.

Assuming he needs just a little push to pay, Martinez-Conde suggests priming him by using words like “sharing,” “kind,” and “friend.” This should help him connect the dots between nice gestures and reinforcing your strong friendship.

Still getting the blank stare? Say something like, “Thanks for helping me fix my car. It was really generous. You're always there for a pal.”

No begging; that's counterproductive.

And don't let all that free beer go straight to your gut. For every round your drinking pal picks up, do one of these Exercises That Will Help You Lose Your Spare Tire.

Workout Tips

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